Blog

May 04, 2018

Why use a real estate agent?

Real estate trends have shifted since the rise of digital marketing and online agencies. Market knowledge is more accessible and some sellers think they can save money on commission by doing it themselves or using a budget or fixed price agent.  These “cheaper” alternatives often see sellers costing themselves thousands on the sale of their home.

So why use a Professional Real Estate Agent? The magic formula is the sum of client knowledge, market knowledge and finely tuned negotiation skills, Agents are the open communication channel between buyers and sellers without the emotional connection. Having an agent that understands the market is imperative to selling your home for the best price. Local agents have access to a database of interested buyers, who may have missed out on a similar properties, they are schooled on quarterly median house prices, auction results and have their ear to the ground for planned developments and infrastructure as well as comparable sales, active house-hunters and most importantly what’s happening in your area right now!

A professional agent will tailor the best sales mix for your home and marketing plans run the gamut from an off-market strategy, where promotion is minimal and agents proactively target their extensive personal database of buyers, to a fully loaded campaign of online real estate portals, print advertising, flyers, signboards and open homes, the latter deemed one of the most powerful ways to attract the most interest and ensure you don’t undersell your property.

Sales methods are also customisable. Many vendors choose to sell via a private treaty on the open market whilst other prefer the transparency of an auction campaign creating market value .

When it comes to choosing an agent, word-of-mouth is a good starting point. At Define Property Agents we pride ourselves on our past results our vendor testimonials speak for themselves   https://defineproperty.agentboxcrm.com.au/about/company-testimonials.php 

If you would like advice on selling your property and the best way to go about it speak to one or our professional agents today.